WKXL’s listenership is older (35+), affluent (65+) and is more likely to be a principal in business or an organization and a local consumer. We make these assertions based on gathered intel and programming design, client feedback and private polling. This model has been built over the years and we feel is more statistically significant than the scant measurements done by Nielsen in small markets.
| Program | Time | Age | Male/Female |
| NH Today | 6 – 9 am | 35+ | 50/50 |
| NH Now, Politics and Current Events | 9 – Noon | 35+ | 50/50 |
| Bloomberg | Noon – 3 pm | 35+ | 60/40 |
| Local Shows | 3 – 4 pm | 35+ | 50/50 |
| NBA, The Life with Matt Bonner | Mon: 6 – 7 pm | 30+ | 65/35 |
Want more information on advertising with WKXL?
Contact Janice Cyr at (603) 225-5521 ext 100 or using this form
| NH Today | New Hampshire Now | Local Programming | Demographics and Coverage |
